Survey Sampling International and Bloomerce Join Forces

Survey Sampling International (SSI) -- the global standard for survey research samples -- is expanding its intercontinental presence with the acquisition of Europeís leading online sampling company, Bloomerce Access Panels Europe bv. This union further strengthens SSI's position as the world's leading provider of telephone and Internet samples to the marketing research industry. Located in the Netherlands with 40 employees, Bloomerce has more than one million panel members in Europe.

Bev Weiman, CEO of SSI, says: "We are delighted to announce the acquisition of Bloomerce. This acquisition clearly positions SSI as the world's leading provider of samples for online research. Bloomerce shares SSIís vision that sampling is the starting point in all market research -- it's of key essence to our clients' processes and their clients' decision making. We provide the highest standard in the industry to our clients and we continuously strive to improve our services."

Kees de Jong, Bloomerce CEO, adds: "I am thrilled to team up with Survey Sampling. They have an undisputed reputation as the industry leader. This combination of forces is a highly synergetic connection -- SSI is strong in the US and we cover most of the European countries. I have no doubt that we will be the biggest and the best online access panel company in the world."

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"Quality data comes from a quality panel," de Jong continues. "To have a quality panel, you must understand research. To conduct data collection in Europe, you must have local knowledge and presence. We understand the differences in the way panelists react in different countries. We have the experience to complement SSI. Both Survey Sampling and Bloomerce build panels that interest people to take surveys for the right reasons."

SSI and Bloomerce share intrinsic views regarding marketing research and panel building. Both believe in high quality sample and superior service, and focus on fulfilling the needs of the research community. Panels are built and maintained with the belief that a multi-sourced panel is the most reliable, providing the strongest and most projectable results.

"The time is right for expansion in Europe," explains Terry Coen, SSI Vice President and Director of Sales and Marketing, "with the increasing acceptance of Internet research among the European research industry. Use of the Internet for research in the UK alone is expected to double in the next 18 months."

In fact, greater spending on Internet-based market research is driving the marketing research industry to new heights globally. In 2003, 44% of the total $18.9 billion world market research spend was in Europe and 35% was in the USA, according to ESOMAR (from September 2004 Inside Research). In the coming two to four years, Europe is expected to show the biggest growth worldwide. Additionally, the SSI-Bloomerce team will be expanding to Asia, where the market research industry is also experiencing dramatic growth.

SSI is the first choice for telephone, Internet, and mail sample to research agencies in the USA, Canada, Europe, Australia, and Japan. As a partner to the research community since 1977, SSI tailors its sample to each individual researcher's needs. Survey Sampling now provides researchers access to a community of nearly 8 million household members, representing more than 3.2 million unique e-mail addresses worldwide.

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