The NPD Group Acquires STS Market Research

NPD Will Now Offer Longitudinal Tracking Through AccuPanel

PORT WASHINGTON, NEW YORK, - The NPD Group, a global provider of consumer and retail information and insights, has acquired STS Market Research, a Cambridge-based market research company serving the fashion industry. As part of the acquisition, NPD has also acquired the STS longitudinal research panel, AccuPanelSM. The transaction was completed July 1, 2005.

The acquisition gives NPD an expanded suite of products that together provide unprecedented depth and breadth of information and insight about consumer behavior and consumer analytics.

NPD also substantially enhances its panel assets, now complementing the NPD online consumer panel with AccuPanel longitudinal research, which tracks the same individuals over time to give clients a clear view of consumers' purchasing dynamics. In addition to tracking purchase incidence and buying rates, strategic evaluations can be conducted regarding loyalty, purchase mix decisions, retailer competitive sets, source of volume and heavy-medium-light customer groups.

NPD Group Needs Your Help!
NPD will pay you for your help in online surveys.
Join the NPD Group free today.

"By combining two strong product portfolios, NPD will now be able to offer the most multidimensional and holistic view of today's fashion industry," said Dennis Brown, group president of NPD Beauty, House and Fashion. "We also achieve an even stronger growth platform for our company and its employees."

Arthur Spar, formerly Chairman and CEO of STS, becomes Vice President, NPD Fashionworld, the fashion-tracking division of NPD. Other STS staff joining NPD include Susan Merrill, now Director, Client Development for NPD Fashionworld and Carol Parker, now Director, AccuPanel for NPD Fashionworld.

"We look forward to offering the industry a new information source, even more powerful than the sum of its parts. By coming together we will all benefit from our combined and integrated best practices, which have been shaped and refined by both companies on an ongoing basis," said Arthur Spar.

Under the NPD name, the Cambridge office will continue to operate and will become a Center for Analytic Excellence focusing on longitudinal consumer behavior analysis.

About The NPD Group, Inc.
Since 1967 The NPD Group has provided reliable and comprehensive consumer and retail information for a wide range of industries. Today more than 1,400 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys, video games, and wireless. For more information visit

 Back to NPD Online Research