NPD Group

NPD Group Online Surveys

Survey Panel Features:

  • Complete surveys for a chance to win cash & prizes
  • Upon completion of your member profile, you will automatically be entered in a drawing for a chance to win $1,000!
  • Be able to voice your opinions in surveys at a time that is convenient for you

NPD Group Website



Background Check

Site Privacy Statement Reviewed by TRUSTe
Privacy Policy on Website

Who Can Join

USA Residents 13 years of age or older

NPD Surveys LogoNPD Online Research is an online survey panel owned by the NPD Group. NPD is marketing terms, stands for New Product Development.

The NPD Group was founded in 1967 and holds numerous patents. One such innovation is the hand-held scanner used for tracking consumer purchases. Basically when a consumer comes home from shopping, they scan the barcodes from the purchases they made onto the scanner, which then transmits the data back to the marketing research company.

The NPD Online Research panel has approximately 2.5 million panelists, with a main core of about 600,000. Participants from all over the world are welcome to join, if they are of age 13 and above. The NPD Online Research website is available in English, French, and Spanish.

NPD Online Research offers cash rewards for participation, or drawings for prizes including cash. No points system is currently in place. NPD Online Research is currently a member of CASRO (Council of American Survey Research Organizations) and the MRA (Marketing Research Association).

NPD Online Research has a privacy policy on their website, which has been reviewed by TRUSTe. As well, they are HABEAS certified, which ensures that they follow trustworthy e-mail practices.

Some of the major industries NPD Online Research conducts online surveys on, include apparel, automotive, beauty, electronics, food and foodservices, home improvement, information technology, music, software, toys, and videogames.

NPD Group News:

- The NPD Group Acquires DisplaySearch
- The NPD Group Enhances Wireless Industry Tracking Services
- The NPD Group Acquires STS Market Research
- The NPD Group Launches Comprehensive Video Game Ownership and Usage Monitor


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