Lightspeed Research Adds Italy to its European Online Panel

BASKING RIDGE, NJ, March 30, 2005 - Lightspeed Research, a leading provider of global online market research solutions, announces the launch of the Lightspeed Consumer Panel website in Italy. The move further establishes the company's already prominent presence in mainland Europe. The Italian proprietary panel will enable Lightspeed Research to expand its quality of service and provide rapid, reliable results for Italian Research.

From launch, the Italian panel provides access to 64,000 household members. Lightspeed Research expects to grow this actively throughout 2005, to provide over 200,000 household members by the end of 2005.

"The launch of the Italian panel adds to our existing global panel network and is part of our continued European expansion" says Andrew Cayton, Senior Vice President for European Business Development. "This will enable us to continue to offer clients unrivalled levels of service across a wider geography".

The launch of the Italian site comes less than a week after the company announced the doubling in size of its European headquarters in Wimbledon.

In addition to Italy, Lightspeed Research has proprietary panels in the US, UK, France, Germany, Netherlands and Australia.

Through its network of proprietary panels and accredited panel partners, Lightspeed Research currently provides access to almost 16 million household members across 25 countries in Europe, North America and Asia-Pacific. Lightspeed Research's proprietary panels are recruited and maintained to ensure quality and representative sampling to support studies that range in scope and complexity across most industry sectors. Lightspeed Research also operates specialty panels covering healthcare, financial services, B2B, automotive, family, and more. The company also provides custom panel solutions for clients, building bespoke panels to address specific client needs. Through Lightspeed Research, clients can reach both low-incidence and large samples cost-effectively, access extensive background information, and find their target audience through unique screening capabilities. Lightspeed Research is part of WPP.

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About Lightspeed Research
Lightspeed Research provides rapid, reliable research solutions through global online panels. Through its network of proprietary panels and accredited panel partners, Lightspeed Research can provide access to over 16 million household members across 25 countries in Europe, North America and Asia-Pacific.

Lightspeed Research's proprietary panels are recruited and maintained to ensure quality and representative sampling to support studies that range in scope and complexity across most industry sectors. Lightspeed Research also operates specialty panels covering healthcare, financial services, automotive, B2B, telecommunications, family and more. The company also provides custom panel solutions for clients, building bespoke panels to address specific client needs.

Through Lightspeed Research, clients can reach both low-incidence and large samples cost-effectively, access extensive background information, and find their target audience through unique screening capabilities.

Lightspeed Research is a member of WPP, one of the world's leading communications services companies.

To contact a sales representative, please call:
+1 (908) 630-0542 in the US, +44 (0)20 7896-1900 in the EU, +61 (0) 2 9929 1120 in Australia or send an email to info@lightspeedresearch.com.

Press Inquiries:
Lightspeed Research, Julian Price, Senior Vice President Marketing, +44 (0)20 7896-1940 in the UK.

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