Greenfield Online Launches New Technology Platform

New Survey Response Management System Optimizes Survey Production Capabilities, Improves Sampling and Targeting Efficiency

WILTON, Conn., /PRNewswire-FirstCall via COMTEX News Network/ -- Greenfield Online, Inc (Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, today announced the launch of its new technology platform, the Survey Response Management System ("SRMS").

"A key feature of SRMS is its ability to improve the panelist experience," stated David St. Pierre, Greenfield Online's Chief Technology Officer. "We are keenly aware that our panelists are one of our most important assets. New capabilities for dynamic survey routing will enable us to invite the most appropriate, and likely to participate, panelist for each project. This is win-win for both panelists and clients."

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SRMS, formerly known as the Unified Panel System, enables Greenfield Online to optimize survey production capabilities across all sample sources, including its entire panel, as well as non-panel sample sources such as the "River", while closely monitoring operational processes, survey feasibility and panel capacity. Side-by-side testing and customer feedback during a three month beta phase produced very positive results. Now live and running over 80% of North American survey production volume, the SRMS is expected to substantially improve the Company's ability to more efficiently target the right sample, for the right project, at the right time.

"SRMS is the first step in our long-term global technology strategy to build a scalable technology platform that will enable us to better serve the needs of our clients," stated Al Angrisani, President and Chief Executive Officer of Greenfield Online.

"The bottom line is this: we had four goals with SRMS and it succeeded on all fronts," continued Angrisani. "First, build a platform that would enable us to improve the quality of the panelist experience. Second, ensure the system would enable us to improve our cycle times. Three, lower the unit cost of production. And four, advance our competitive position through increased client satisfaction."

With Greenfield Online's next generation SRMS now fully operational, North American clients will benefit from the company's ability to more efficiently manage its panel, capture numerous member profiles, produce more targeted samples, and streamline the sampling process. In addition, the SRMS will enable real-time analysis of project feasibility enabling Greenfield Online to more efficiently schedule project delivery. Powerful internal management reporting capabilities are supported by a flexible data warehouse.

Key features of the new system include richer profiling capabilities with hundreds of variables able to be collected per panelist; and dynamic survey routing capabilities that enable Greenfield Online to offer surveys targeted to the user's profile with much greater specificity than ever before. Panelists will benefit from being invited to surveys that more closely match their profile, which we believe will improve their interest level and responsiveness. When panelists sign into their account, they can now view their entire account history including incentives and sweepstakes entries in real-time, as well as the listing of surveys for which they have been pre- qualified along with the incentives associated with those surveys.

About Greenfield Online

Greenfield Online, headquartered in Wilton, CT, is a leading independent provider of Internet survey solutions to the global marketing research industry. The company operates through its Ciao subsidiary in Europe. Together, the company has built and actively manages one of the world's largest communities of online panels, communities and affiliates. This global community allows Greenfield Online to supply its clients with diverse, demographically representative survey research data. For more information visit http://www.Greenfield.com and www.ciao-group.com.

Cautionary Note Regarding Forward Looking Statements.

Certain statements contained in this press release constitute forward- looking statements for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, references to the Company's general availability of its Survey Response Management System, capabilities for dynamic survey and sample routing, panel management and project delivery, the company's ability to improve its cycle times, improve the panelist experience, increase client and panelist satisfaction and responsiveness as well as statements of plans and objectives relating to our future operations, services and products. In some cases, you can identify forward-looking statements by terminology such as, "may," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "continue," or the negative of these terms or other comparable terminology. We have based these forward-looking statements largely on our current expectations and projections about our business operations, future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs but they involve a number of risks and uncertainties that could cause actual results to differ materially from those in the forward looking statements. Such risks and uncertainties include, without limitation, risks related to our ability to utilize the unified panel system to more efficiently target panelists for surveys, as well as our ability to improve how we manage our incentive system and project delivery, as well as other important factors detailed in the "Risk Factors" section of our Annual Reports on Form 10-K and each subsequent Quarterly Report on Form 10-Q that we file with the Securities and Exchange Commission and which are available at http://www.sec.gov and under the Investor Relations section of our corporate website at www.greenfield.com. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this [press release/ presentation] and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Company Contact:
Cynthia Brockhoff
Vice President -- Investor Relations
Greenfield Online
Ph: (203)-846-5772
Cbrockhoff@Greenfield.com
SOURCE Greenfield Online, Inc

Cynthia Brockhoff, Vice President - Investor Relations of Greenfield Online,
+1-203-846-5772, or Cbrockhoff@Greenfield.com

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