Greenfield / Ciao Establishes Native Language Market Research Panels in Japan, South Korea and China

WILTON, Conn. and MUNICH, Germany, Feb 13, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Greenfield Online Inc (Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing research and consulting companies, and its European subsidiary, Ciao, today announced the establishment of native language market research panels in three key Asian markets: Japan, South Korea and China, allowing clients worldwide access to respondents for market research purposes.

"This is a well-planned and strategic move for Greenfield / Ciao," said Albert Angrisani, President and Chief Executive Officer of Greenfield / Ciao. "We believe the Asian market represents a valuable potential expansion opportunity for us as many of our current large clients have a strong presence in Asia. These panels complement our existing presence in Australia to provide what we believe to be a compelling offering in Asia-Pacific, an emerging and important market for online data collection."

The Japanese and South Korean panelist recruitment sites were established in December 2005 and already the company has already seen significant activity and interest among prospective panelists, with approximately 35,000 new double-opt-in panelists recruited within the first month. The Chinese panel site was just established and launched for panelists' registration in late January.

"Building new panels is a complex process that begins many months before the panels are ready to be used by our marketing research clients," said Nicolas Metzke, Senior Vice-President of Survey Completion at Greenfield/Ciao. "However, expanding into Asia added a few new dimensions on top of the normal challenges of launching a panel in a new foreign language country. It is not simply a case of gathering names and email addresses. For each country, we build local language platforms, websites and surveys, develop local currency incentive systems, and appoint a local-language panel manager.

Added Gunnar Piening, Senior Vice President European and Asian Sales & Operations, Greenfield/Ciao: "There is growing demand for high quality online sample and data collection services in Asia from our global clients. We look forward to begin filling current demand from our own proprietary panels as soon as possible."

To view the new panel sites online, visit http://www.ciao-surveys.com
About Greenfield Online

Greenfield Online, headquartered in Wilton, CT, is a leading independent provider of Internet survey solutions to the global marketing research industry. The company operates in Europe through its Ciao subsidiary. The company has built and actively manages one of the world's largest communities of online panels, communities and affiliates. This global community allows Greenfield Online to supply its clients with diverse, demographically representative survey research data. For more information visit http://www.Greenfield.com or http://www.ciao-group.com

U.S. Press Contact and Investor Contact:
Cynthia Brockhoff
Vice President - Investor Relations
Greenfield Online
Ph: (203)-846-5772
Cbrockhoff@Greenfield.com

European Press contact:
Katherine Allan
+44 (0) 207 395 1229
press@ciao-group.com

Note to editors: photographs of Albert Angrisani, Gunnar Piening and Nicolas Metzke available on request.

Cautionary Language Regarding Forward Looking Statements

Certain statements contained in this press release constitute forward- looking statements for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, statements concerning the enhanced capabilities we expect to deliver to customers with the new Asian panels in Japan, China and Korea as well as predictions and guidance relating to our future financial performance and growing customer demand for online marketing research, including demand for sample and data collection services in Asia, sales bookings, bid volume, backlog, as well as statements of plans and objectives relating to our future operations, services and products. In some cases, you can identify forward- looking statements by terminology such as, "may," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "continue," or the negative of these terms or other comparable terminology. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs but they involve a number of risks and uncertainties that could cause actual results to differ materially from those in the forward looking statements. Such risks and uncertainties include, without limitation, risks related to our:

-- ability to effectively recruit panelists for, incentivize and grow, these new panels, including the Asian panels in Japan, China and Korea discussed in this press release
-- ability to maintain the size and demographic composition of our panel, -- panelists' responsiveness to our surveys,
-- reliance on our largest customers,
-- ability to compete with marketing research firms and other current and potential competitors,
-- ability to manage our growth and international expansion,
-- risks related to foreign currency exchange rate fluctuations,
-- ability to integrate the businesses we have recently acquired or may acquire in the future,
-- online business model, demand for our products and services,
-- the strength of our brand; and

other important factors detailed in the "Risk Factors" section of Greenfield Online's Annual Reports on Form 10-K and each subsequent Quarterly Report on Form 10-Q that filed with the Securities and Exchange Commission and which are available at http://www.sec.gov and under the Investor Relations section of our corporate website at www.greenfield.com.

You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

SOURCE Greenfield Online Inc

U.S. Press Contact and Investor Contact - Cynthia Brockhoff, Vice President -
Investor Relations, Greenfield Online, +1-203-846-5772, Cbrockhoff@Greenfield.com;
European Press contact - Katherine Allan, +44-(0)207-395-1229, press@ciao-group.com
http://www.prnewswire.com
Copyright (C) 2006 PR Newswire. All rights reserved.

News Provided by COMTEX

 Back to Greenfield Online

Home | Free Surveys | Greenfield Online | Japan, Korea, China