Harris Interactive Service Bureau (HISB) Wins Bid to Conduct Ground-breaking Online Syndicated Media and Buying Study for Advertiser Perceptions

HISB Product and Service Offerings Provide More Than Just Data; Help Clients Launch New Products and Migrate Existing Studies Seamlessly to Online, While Providing Custom Support

ROCHESTER, N.Y., July 20 /PRNewswire/ -- Harris Interactive® (Nasdaq: HPOL - News) announces that Harris Interactive Service Bureau (HISB), which has been providing sophisticated information solutions to the market research and consulting industry for more than six years, has been commissioned by Advertiser Perceptions to manage its new online syndicated tracking study, Power Metrics, which is providing comprehensive and timely information for Advertiser Perception's clients. Nearly 40,000 respondents (roughly 10,000 in each of four waves) will complete the syndicated study in its first year alone.

Randy Cohen, President of Advertiser Perceptions states, "We sought a strong industry leader that could offer the expertise required to launch this ground-breaking effort, and HISB, backed by the strength of Harris Interactive offered what we needed."

Greg Novak, Acting CEO of Harris Interactive, states, "Our ability to conduct these complex syndicated studies, and to solve the challenges of accurately representing alternative modes of data collection, demonstrate the superior value provided by Harris Interactive's combination of online panel, research technology and science."

Cohen continued, "We value the HISB quality and expertise, and look forward to extending our syndicated offerings with their ongoing involvement and support."

Providing online research solutions specific to its market research clients' syndicated research efforts is a main part of the new HISB suite of product and service offerings. The studies are designed to help companies such as Advertiser Perceptions launch new syndicated products, and to enable other market research firms and companies that are already marketing syndicated research, to seamlessly migrate their data collection from offline to online methods.

Jim Longo, senior vice president, client development for HISB states, "We realized that the traditional service bureau model could be broadened to supply clients with more than just data. Our aim is to instill trust in our expertise through the long-term relationships we establish with clients such as Advertiser Perceptions."

HISB Offerings: Building on Harris Interactive Strengths and Resources

• A Multimillion Member Global Online Panel: comprised of a diverse general population and more than fifty specialty groups and hard-to- reach respondents, managed with world-renowned panel science.
• Propensity Score Weighting: our proprietary methodology, applied to specific studies, enables online data to reflect the general population.
• Back-casting: as research clients shift from offline to online data collection modes, back-casting preserves the integrity of historical data while enabling continuous trending.
• Proprietary panel development and management: customers can now work with HISB to fund and develop a panel for its own use.
• Mixed mode data collection: customers can conduct studies using both online and telephone data collection modes.

Harris Interactive Service Bureau (HISB) will be in New Orleans for the MRA conference in November 2005 and will also be hosting webcasts throughout the year, presenting information about the newest technologies and methodologies applied to its services. For more information about upcoming HISB events, go to the Harris Interactive website at http://www.harrisinteractive.com.

About Harris Interactive Service Bureau (HISB)

HISB has been servicing the data collection needs of market research companies for more than six years. Backed by the technological and methodological expertise of Harris Interactive, HISB provides unparalleled consultative and online data collection services-arming market research clients with the service, support and research expertise they can rely on to advance their research business.

About Harris Interactive®

Harris Interactive Inc. (http://www.harrisinteractive.com), the 15th largest market research firm in the world, is a Rochester, NY-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll® and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through its U.S. offices and wholly owned subsidiaries, HI Europe in London (http://www.hieurope.com), Novatris in Paris (http://www.novatris.com), and through an independent global network of affiliate market research companies. EOE M/F/D/V.

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, http://www.harrispollonline.com.

About Advertiser Perceptions

Advertiser Perceptions (http://www.advertiserperceptions.com) is a media intelligence company, located in New York City, providing marketers and publishers with intelligence and direction for increasing sales, market share and competitive advantage. Our unique research-based tools enable publishers to sell more advertising and marketers to sell more products and services. Advertiser Perceptions serves a select group of clients including most of the leading publishing companies and media agencies in the United States.

 Return to Research News.