eDigitalResearch Introduces Advanced Employee Surveys

Online research leader, eDigitalResearch, has applied its wealth of experience within the public sector to create a suite of surveys that enable any large-scale employer to better understand how HR policy and environment are affecting its workforce.

(PRWEB) February 9, 2005 -- Barrie Gunter, eDigitalResearch’s public sector analyst, says: "Gauging employee satisfaction allows informed planning, and we have distilled the survey requirements for large-scale employers into three distinct survey tools".

Those eDigitalResearch Employee surveys are:
Organisational Climate Survey – gauges employees’ attitudes towards their employer and indicates, and can indeed predict, levels of morale and loyalty.

Work/Life Balance Survey – examines perceptions of working patterns and their effects.

Exit Survey – explores an employee’s reason for leaving their employer and their view of their employer on doing so.

Because the surveys follow a specific format, results can be benchmarked against comparable organisations, giving an employer added dimension for assessing employee relations. eDigitalResearch will also bespoke the surveys to give insight to specific aspects of an organisation.

Perhaps the most important feature is eDigitalResearch's ability to apply complex, multivariate analyses to predict future employee patterns, giving an employer a real edge in the planning process. "Knowing how a change in strategy or policy will affect the productivity of your workforce before you make that change is invaluable," Barrie comments. "The surveys are designed to be repeated at varying intervals – issues are identified and the success of any resulting action is measured in a subsequent survey."

Surveys can either be run on websites or on hardcopy, and since employees naturally enjoy anonymity, results are an honest reflection of their views.

"We've designed employee survey products that our clients can pick off the shelf. And the scope for developing these survey results is enormous," Barrie concludes.

Background to Barrie Gunter
Professor Barrie Gunter, ciber associate, University of Sheffield, eDigitalResearch Biography Barrie Gunter is Professor of Journalism Studies and Director of Research, Department of Journalism Studies, University of Sheffield (1994-). He is a chartered psychologist with degrees in Psychology from the University of Wales (B.Sc), London (LSE- MSc) and East London (PhD). He is a fellow of the British Psychological Society and Full Member of the Market Research Society. He was Head of Research at the Independent Television Commission (1991-1994) and before that at the Independent broadcasting Authority (1987-1991).

He has published more than 40 books and 200 journal articles, book chapters and technical reports on a range of media, marketing, management and psychology topics. He has been a consultant to a number of public and private sector organisations and is regularly approached by the print and broadcast media to offer opinion on media and communications issues.

Background to eDigitalResearch.com
Since 1999 eDigitalResearch.com (eDR) has been a leading provider of online market research. eDR has developed a package of integrated web based research tools that provide immediate feedback and measurement of user opinions, customer satisfaction, loyalty and website usability.

eDR has also developed a web based omnibus research tool providing clients with immediate data allowing them to make informed decisions in the fast moving, competitive business economy.

eDigitalResearch.com has designed and developed 3 proprietary online research tools: Products: eMysteryShopper.com™ (eMS) specialises in the in-depth and structured study of website usability, functionality, supporting logistics and customer service through our unique panel of profiled Internet users. eMS enables our clients to benchmark their own site against their competitors and identify the key drivers of loyalty and customer satisfaction.

eMS provides detailed moderated reporting and recommendations for increasing online conversion rates, greater usage and improved loyalty.

eCustomerOpinions™ (eCos) delivers fast and inexpensive real time research and feedback direct from site visitors and opt-in email contacts. eCos enables our clients to understand real user opinions, monitor service performance, profile users and track the impact of site developments. eCos provides immediate unmoderated online reporting with the ability for trending, data filtering and benchmarking.

eGlobalPanel™ (eGP) provides a panel of digital users who can be researched on any subject and on any digital communication medium. Segmented by geography or demographic profile they provide an ideal base of opinion for any PR research or product related issues. This technology is also being utilised with the Sky News, BBC World and The Independent ePanels.

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