Decipher Adds Breakthrough Progress Indicator to its Industry Leading Market Research Platform

Exclusive technology feature contributes to company’s already high completion rate for online surveys

Fresno, CA (PRWEB) May 9, 2005 -- Decipher, Inc., a marketing research service provider specializing in online survey programming and data collection and management efficiencies, today announced that it has launched the industry’s first progress indicator system of its kind as part of its proprietary market research technology platform. Decipher's new progress indicator gives users a more accurate indication of their progress within a survey based on the time spent completing questions measured against the remaining number and complexity of questions.

Decipher's progress indicator will result in greater throughput and completion rates for market research participants by providing a more genuine estimate of time remaining in any given survey, unlike traditional progress indicators that are static or fixed and therefore much less accurate. "Higher completion rates mean more accurate survey results in less time, and ultimately lower costs for our partners," said Jamin Brazil, CEO of Decipher. "This is just one of the examples of how we are constantly looking for new ways to provide greater efficiency and quality assurance in market research."

Decipher's new progress indicator is built into its proprietary application, Hermes v2, which was created by the company’s founding researchers. The platform enables field studies to be performed with unprecedented speed and accuracy, and allows surveys to be customized to reflect a company's identity, storage of surveys and data for all active and past projects. The solution also provides a variety of mediums to deliver surveys including the Internet, PDAs, Wearable Computers, LANs and WANs, and campaign management is directly integrated to monitor incidence, quotas, dropout rates and click-throughs in real-time.

About Decipher
Decipher provides comprehensive marketing research services ranging from individual projects to large-scale research programs. The company’s flexible solutions meet a wide variety of research needs from traditional data collection to cutting-edge Internet solutions. Through its innovative technology and emphasis on customer service, Decipher offers an unsurpassed level of efficiency and accuracy, building in quality assurance at every step of a project.

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