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National Consumer Panel
Why Become a Member of National Consumer Panel
Scanning and Taking Surveys with National Consumer Panel
To become a member the National Consumer Panel fill out the online registration form. Once selected to join the panel, members will be sent a free handheld scanner. This is used to record every day purchases such as groceries and household items via the barcode. Members can choose to scan their items in-store as they purchase products or after they return home. This information is then used for research purposes on buying habits of Americans across the country.
Some panelists may also receive email or paper mail invitations to complete surveys. Points are earned with either method, which can be used to redeem for a variety of gifts and prizes. Members often involve their children in the scanning process as it is a fun way to teach them about prices and budgeting. It can also teach them about work as they learn that they can earn a reward (such as a toy from the gift catalogue) for helping their parent with the research.
Members are asked to scan purchases each time they go shopping, and then to send that information to National Consumer Panel once per week. With each weekly data transfer, members earn points they can save up and use to redeem for a large number of products such as name-brand merchandise, including jewelry, electronics equipment, toys, household products and more, all from their gift catalogue. Members also receive sweepstakes entries with each transfer, including entries into the Grand Prix Sweepstakes. Prizes include $20,000, a vacation worth $25,000 and a new car or truck!
Consumers also get the satisfaction of knowing they are influencing future products through their involvement in the market research process. Making a difference is a reward in itself for many members.
About National Consumer Panel
National Consumer Panel is a Nielson/SymphonyIRI Joint Venture. Nielson is a global leader in collecting consumer information with over a century of market research experience. SymphonyIRI Group is the choice of over 95% of Fortune 100 CPG and retail companies to increase growth in their organizations through services such as consulting and analytics. National Consumer Panel is dedicated to helping their clients by delivering superior products and services.
Protection of Personal Information
National Consumer Panel does not share any of your personally identifiable information with the companies they do research for. The data they send to their clients contain reports and analysis, so a panelist’s personal information is kept anonymous. All information that National Consumer Panel collects is for demographic purposes, for instance to determine the most relevant survey to send to each member based on their household statistics.
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Who Can Join
USA Residents 18 years of age or older.
National Consumer Panel Contact Info
6800 Jericho Turnpike
Syosset, NY 11791-4401
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