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SurveyBounty: Tell us about the Brand Institute and how it relates to Online Global Recruiting.
Online Global Recruiting: Brand Institute is the premier full-service brand identity consultancy dedicated to the strategic and innovative development of brand naming and identity solutions. Moreover, Online Global Recruiting (OGR) relates to BI because OGR is as its name implies, the recruiting and panel branch of the parent company Brand Institute. This allows both companies to work under the same umbrella, but at the same time, have their own market share.
SB: How did the Online Global Recruiting survey panel get started?
OGR: Since Brand Institute's inception in 1993, we have successfully developed a very strong medical panel as well as a consumer panel (which is mostly used for patient surveys). Furthermore, after Brand Institute's success on the medical surveys' field, Online Global Recruiting came to life when the need for a panel leasing branch was encountered. So from that point on, BI and OGR have shared panellists thus increasing the panel members' opportunities to earn more money for their time and insights.
SB: What makes Online Global Recruiting unique?
OGR: What makes Online Global Recruiting unique is the fact that unlike other survey companies, we pay quickly with real money, not bonus points or raffle tickets. We also have a great team of experts who truly comprehend the importance of customer satisfaction. Anytime a panelist has a question, we are more than glad to walk him/her through our surveys.
SB: What exactly do you do with panelists' registration information, and how is it protected?
OGR: Considering privacy and security are great international security concerns, Online Global Recruiting keeps all of its panel members' information secure and does not share it with any other external parties. Also, all of our websites are Verisign certified.
SB: What types of companies hire you to conduct online surveys?
OGR: Brand Institute primarily conducts business with the major global pharmaceutical companies and Online Global Recruiting works with IT firms, financial institutions, medical device companies, and many other industries. Overall, we work with any and all types of companies.
SB: What are your online surveys typically about?
OGR: Depending on the type of study we're conducting, surveys could as questions regarding very specific medical condition questions, opinions on certain products or images, to questions related to drugs.
SB: When a panelist completes a survey, do they remain anonymous?
OGR: Each time a panel member completes a survey, his/her responses and identity remain confidential as outlined by the Marketing Research Association's policies and regulations.
SB: What type of incentives do you provide to panelists for their participation in a survey?
OGR: Aside from obtaining prompt compensation for their participation, we provide panelists the opportunity to participate in future surveys. Panelists that routinely submit accurate and complete surveys are added to our priority list, which will provide these panellists opportunities for more surveys and more money.
SB: Anything else you would like to share?
OGR: We would like the world to know that in Brand Institute - Online Global Recruiting, we're committed to client satisfaction, which not only includes our regular client base, but also our panelists.
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