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In 1999, LightSpeed Research was founded by parent company WPP, and from this, the LightSpeed Consumer Panel was born. WPP is one of the world's largest companies, and is a leading communications services group.
Initially starting as a single online survey panel in the US, LightSpeed Research now has 7 million registered panelists across 29 countries. LightSpeed Research operates survey panels in the US, Canada, Australia, Britain, Spain, France, Germany, Italy, Sweden, and the Netherlands.
Lightspeed Research offers clients the options of consumer, custom and specialty panels, with response rates touted as being between 20-50%. Lightspeed Research has speciality panels covering family, healthcare, B2B, financial services, automotive, and mobile sectors.
Lightspeed Research has offices in North America, Europe and Asia Pacific and is a member of the following marketing research associations: CASRO (Council of American Research Organizations), ARF (Advertising Research Foundation) and MRS (Market Research Society).
Lightspeed also actively participates in the following industry bodies: IMRO (Interactive Marketing Research Organization), MRA (Market Research Association), ESOMAR (World Association of Opinion and Market Research Professionals), AIMRI (Alliance of International Market Research Institutes).
In exchange for their survey participation, panellists earn Lightspeed Points, which can be redeemed for cash, gift certificates, and prizes. Each day, a panellist is chosen to win an extra 5,000 points in their account, from the 5,000 Points-A-Day Giveaway. Additionally, a winner is chosen to receive a prize of $5,000 cash for winning the Lightspeed Sweepstakes, a contest which runs four times a year.
LightSpeed Panel Feedback
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SurveyBounty.com Staff Experience:
Our personal experience with the LightSpeed Panel has been quite positive. As a member, you will receive survey invitations on a regular basis, offering points in exchange for survey participation. Lightspeed points are redeemable for gift certificates, cash deposits into your PayPal account, or prizes. As well, the opportunity to win $5,000 is also very attractive.
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